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Scandal Is the Strategy: How Luxury Brands Learned to Sell You Outrage

Scandal Is the Strategy: How Luxury Brands Learned to Sell You Outrage

The boardroom has a new KPI: controversy. From Balenciaga to Bud Light, major brands are leaning into polarizing campaigns with the cold precision of a chess move. But when shock value becomes a line item in the marketing budget, is anyone actually being bold — or are we all just getting played?

Off the Grid and Cashing In: The Creators Who Ditched the Algorithm and Won

A growing wave of digital creators is quietly walking away from TikTok, YouTube, and Instagram—not because they failed, but because they're building something better. Through newsletters, private Discord servers, and independent websites, they're making real money on their own terms. Here's how the underground creator economy actually works.